The goal of this campaign is to valorize persons, pushing the idea to the extreme, with humoristic tone. There are countless super-hero themed movies, series, comics in recent events. We use this iconography in the service of sorting by diverting Superman’s symbol, an anonymous man, but hiding great powers. However, the caracters opening their regular clothes, doesn’t show Superman’s logo but the recycling pictogram. So as the mythical hero, each citizens, by praticing the sorting, participate to the protection of the environment, consequently save the world ! The declension of sorting types is done by the choice of a man and a woman, by the color of their t-shirts, and containers visuals.
Supports : Poster, calendar, wish card, crossing card by secteurs