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My Optymo

SMTC

 

Campaign in two time, teasing (my-o, your car for 31€/month) with : display, leafleft distribution, creation of an event web site with an application to calculate cost per months for a personal vehicle (fuel, maintenance, insurance), news and link to social networks, creation of a teasing video broadcasted on cinema and visioméric.

Then the revelation, my optymo, with : creation of a 3D scène, display, flyers distribution, usage of augmented reality with the mobile application Layar.